SHIC
August 2026
Investor & partner overview
Buy less. Rent more.
Reuse everything.
A trusted platform where people anonymously buy, sell and rent pre-owned items — from fashion to home appliances and furniture — with logistics handled through delivery partners.
CHHOR ChanthydaFounder & CEO
The daily problematic
People own many things they rarely use — while others need those same things temporarily
Supply
“I have things I no longer use. I want to earn money — or free up space.”
Demand
“I need something — but I don't necessarily want to own it permanently.”
Now it's time for SHIC to connect these two people together.
Today that connection is fragmented, unsafe and entirely manual.
The insight
The question consumers ask is changing
Across ten years of studies — Kantar, Smart Axiata, Wing Bank, AIA — the same pattern kept surfacing: people want access to things far more often than they want to own them.
SHIC is that research finding, built as a business.
From
“Where can I find what I need?”
To
“This is where I access what I need — without having to own it.”
10 yrs
of consumer-insight work behind the model
2-sided
every user can be supply and demand
The solution
Two concepts, one platform
One listing flow, one trust layer, one logistics partner network — serving two different intents.
01 · Resell
“Give it second love”
·Post used clothes, appliances, furniture and more
·Buyers browse and purchase second-hand items
·Completely anonymous — no unnecessary personal information exposed
·SHIC manages the transaction and provides the trust
·Logistics partners handle pickup and doorstep delivery
02 · Rent
“Use it, don't own it”
·Owners list items they don't use every day
·Other users rent them for a defined period
Particularly useful for
Special occasions
Travel overseas
Parties & events
Temporary household needs
Furniture & appliances
Fashion
Platform journey
SHIC sits in the middle of every transaction
Far more than a classified ad or a conventional marketplace.
Start
Seller / Owner
Posts the item — resale or rental.
→
SHIC platform
01Verification & profile protection
02Listing
03Payment
04Transaction management
05Rating & review
→
Partners
Logistics partner
Pickup
Delivery
→
End
Buyer / Renter
Receives it at the doorstep.
Business model · MVP
Revenue model
Commission-based marketplace: listing is free, SHIC earns only on completed transactions.
01 · Seller commission
8–10%
Main revenue. Charged only when an item is successfully sold. The buyer pays the item price plus the delivery fee — nothing more.
02 · Rental commission
10–15%
Taken from the owner on the rental value, reflecting the extra handling a return cycle carries.
03 · Featured listing
$1–3
Additional revenue. Sellers pay a small fee to promote an item and increase its visibility.
04 · Logistics partnership
Future
Customers pay delivery directly at launch. With volume, SHIC negotiates partner rates and earns a margin.
NO SALE = $0 COMMISSION
Zero risk to list. Our revenue only exists when a seller earns.
Financials
What one transaction earns
Unit economics first — volume assumptions get pressure-tested against pilot data during the program.
Resale · $100 item
Seller receives
$90
SHIC commission · 10%
$10
Buyer pays $100 plus the delivery fee.
Rental · $50 value
Owner receives
$42.50–45
Commission · 10–15%
$5–7.50
The same item can earn again on every cycle.
Boost & logistics
Featured listing
$1–3
Delivery margin
Post-scale
Neither line is required for the MVP to work.
Team
Built by the people who found the problem
CHHOR Chanthyda
Founder & CEO
Consumer-insight strategist — Kantar, Smart Axiata, Wing Bank, AIA. Ten years turning research into growth.
CHHOR Somaly
Chief Operating Officer
Operations specialist — seller verification, pickup scheduling, condition checks, delivery windows and payouts.
PEN Lymeng
Board Chair · Dojology Group
Tech entrepreneur and venture builder. Dojology Group is SHIC's technology and capital partner — in-house engineering for the platform.
What we do with the program
Our 90-day plan
We arrive with the model defined and the engineering in place — the three months go into validating it with real transactions.
MONTH 1
Validate
Pressure-test commission rates, category priority and the trust model with mentors and early users.
MONTH 2
Build
Ship the MVP with Dojology engineering — verification, listing, payment, rating — and sign a logistics partner.
MONTH 3
Run it live
Real sellers, real buyers, real deliveries in Phnom Penh — measured end to end.
DEMO DAY
Show the economics
Present pilot results and validated unit economics; open the seed conversation.
The ask
Program goals
100
completed transactions
A working MVP validated with real sellers and buyers in Phnom Penh by demo day.
1
trust & logistics playbook
Verification, anonymity, dispute handling, pickup and delivery — refined with domain experts into a repeatable standard.
Seed
round readiness
Leave the program with pilot data, unit economics and the network to raise.
SHIC
Let's give what Cambodia already owns a second life.
SHIC · Phnom Penh, Cambodia · August 2026
CHHOR Chanthyda · Founder & CEOshic.com
Technology partnerDojology Group