Made for one night. Yours for as long as you want it.
Custom occasion wear and matching jewellery, fitted over a twenty-minute video call and delivered to your door three days early. Keep the set, or send it back.
Three steps between you and something that actually fits.
No studio visits, no tape measure guesswork, no last-minute alterations the week of the event.
Measure at home
A kit arrives in two days. An atelier walks you through eleven measurements on a twenty-minute call.
Design the set
Choose silhouette, cloth and the jewellery that goes with it. Swatches ship before anything is cut.
Delivered, with room to adjust
The set lands three days before the occasion. One free alteration, collected and returned within 24 hours.
Built around the day, not the size chart.
Same fitting. Same atelier. You decide what happens after.
Every piece is cut to your measurements either way — renting doesn't mean settling for someone else's size.
The set is finished by one small thing.
Every garment can be paired with a piece cut from the same brief — a single bead, a stone set the way the collar sits. Rented pieces come insured; owned pieces are hallmarked and yours.
“I had four weeks and no time to shop. The kit came on a Tuesday, we picked cloth on a Thursday, and the dress arrived before the invitations did. It's the only thing I own that actually fits.”
Ten years of asking people what they actually want.
SHIC is a consumer-research answer to a wardrobe problem — built by the people who found it.
Entrepreneur and consumer insight strategist.
After more than a decade turning consumer understanding into business growth across research ranging from FMCG to fintech, she recognised a universal challenge: female consumers want to look their best for life's important moments without the cost and waste of buying outfits they'll wear only once. She founded SHIC to redefine occasion dressing through a technology-enabled styling and fashion rental platform that makes looking exceptional effortless, accessible and sustainable.
Chairman of the SHIC board. Dojology Group is SHIC's technology and capital partner — it builds the platform behind every fitting.
Questions people ask first
We send a measuring kit — tape, clips, a posture card — and an atelier reads eleven measurements off you on a twenty-minute call. It is more accurate than a rushed studio appointment because you stand naturally in your own room.
Tell us the date. We'll tell you what's possible.
Start with the occasion — the fitting call is free and nothing is charged until you approve the design.