SHIC
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Your Re-Love marketplace

Give what you own a second life.

A trusted, tech-enabled marketplace for pre-loved things. Resell it, rent it out, or find the piece someone else is ready to part with — paid securely in the app, collected from their door and delivered to yours.

List an item Browse items
KYC
Verified on both sides
In-app
Payment held until delivery
8–10%
Only when it sells
HERO — PRE-LOVED PIECES, SHOT ON GREY
Your listing
Sold
Beaded evening clutch
Resale · Listed 4 days ago
You receive$38.40
PickupTue, 10:00
The problem

Good things sit unused because reselling them is a chore.

People own quality items they no longer use, while others are looking for affordable pre-loved products. The process between them is fragmented and hard to trust.

01
Hard to find the right buyer for something you no longer want.
02
Listing, negotiating and arranging pickup eats a whole weekend.
03
Neither side knows who they are dealing with, or what condition it is really in.
04
Nothing carries a sale end to end — from listing all the way to the doorstep.
How it works

Four steps from a full wardrobe to a completed handover.

No haggling in the comments, no meeting a stranger in a car park, no wondering whether the money will arrive.

1
KYC

Build your trusted profile

Quick verification of name, contact, address and payment details — then pick the categories you care about.

·Verified once, trusted after
·Payout details on file
2
Resell or rent out

Turn unused items into value

Photograph it, pick a category, add brand, size, year and price. Publish in a few clicks — or set a rental rate instead.

·Warranty noted where it applies
·Sell once, or earn again and again
3
New owner

Discover your favourite items

Notifications tuned to what you actually look for. Browse, review, buy — payment happens in the app, not in cash.

·Alerts by category and size
·Secure in-app payment
4
Re-Love bridging

We move it between you

Coordinated pickup from the reseller, professional delivery to the new owner. Neither of you arranges a thing.

·One handover window each side
·Seller paid once it lands
Categories

What people are re-loving right now.

Browse everything
OCCASION WEAR
Occasion wear
Resell · Rent
Worn once for a wedding. Perfect for the next one, somewhere else.
EVERYDAY FASHION
Everyday fashion
Resell
Good labels that no longer fit the wardrobe they are in.
JEWELLERY
Jewellery
Resell · Rent
Statement pieces that deserve more than one evening out.
BAGS & SHOES
Bags & shoes
Resell · Rent
Condition graded honestly, warranty noted where it still stands.
Sell or rent

Same listing flow. You choose what happens to the item.

Let it go once for a lump sum, or keep it and earn from it repeatedly. Both take the same few minutes to publish.

Resell
Rent out
Turn unused items into value
One sale, one handover, done
8–10%
when it sells
·Upload clear product images
·Select the category
·Add brand, size, purchase year
·Set your asking price
·Provide warranty information
·Publish in a few clicks
List an item
Free to list. Nothing taken until it sells.
BRIDGING — PICKUP AT THE DOOR
Re-Love bridging

The part everyone else leaves to you.

Once an item is agreed, SHIC takes over: we collect it from the reseller, check it against the listing, and deliver it to the new owner. One seamless transaction from listing to doorstep — and the seller is paid the moment it lands.

Coordinated pickup
A window you choose, from your own address.
Professional delivery
Tracked to the new owner, covered in transit.

“Three dresses had been in a bag by the door for a year. I listed them on a Sunday, someone collected them on Tuesday, and I was paid before the week was out. I never met anyone, never argued about price.”

Sreyneath P.
Reseller, Phnom Penh
Who's behind SHIC

Ten years of asking people what they actually want.

SHIC is a consumer-research answer to a wardrobe problem — built by the people who found it.

CHHOR Chanthyda, Founder & CEO of SHIC
Focus
Start-ups
Consumer insights
Market research
CHHOR Chanthyda
Founder & CEO

Entrepreneur and consumer insight strategist.

After more than a decade turning consumer understanding into business growth across research ranging from FMCG to fintech, she recognised a mismatch hiding in plain sight: households hold quality items they no longer use, while plenty of people are looking for exactly those things second-hand. She founded SHIC to close that gap with a trusted, tech-enabled Re-Love marketplace that makes reselling, renting and buying pre-loved items simple, secure and genuinely convenient.

Education
2012–14
MSc Entrepreneurship & Project Management · IAE Lille & Lyon 2
2008–12
BA Applied Economics & Management · Lyon 2 & RULE
2009–11
Diploma of Education · Paññāsāstra University
Recognition
2018
Top Award (1st Place) & Best Pitch Award (3rd Place) · Techstars Startup Weekend, backed by Google — recognised for business innovation and pitch excellence, advancing to represent Cambodia at the Mekong regional startup competition.
Experience
2013–17
Qualitative Researcher · Kantar
2017–18
Senior CLM Specialist · Smart Axiata
2019–22
Division Manager, CLM · Wing Bank
2023–24
Corporate Client Strategist · AIA
CHHOR Somaly, Chief Operating Officer of SHIC
CHHOR Somaly
Chief Operating Officer

Operations specialist.

She owns the part of SHIC the customer feels but never sees — seller verification, pickup scheduling, condition checks, delivery windows and payouts — so every handover holds.

Operations
Logistics
Service quality
PEN Lymeng, Founder & Group CEO of Dojology Group
Chairman of the SHIC board. Dojology Group is SHIC's technology and capital partner — it builds the marketplace behind every listing.
Board & technology partner
PEN Lymeng
Founder & Group CEO · Dojology Group

Tech entrepreneur, venture builder and strategic advisor building the future of Cambodia's tech landscape through high-impact technical partnerships.

Founder of Dojology and the visionary behind Dojo Valley, a strategic bridge connecting local digital potential to ASEAN and global markets. Specialised in Tech-for-Equity models, high-level technical architecture, venture incubation and Foreign Direct Investment facilitation. Focused on localising international innovation and aligning local technical talent with global business standards to drive a more integrated and competitive digital economy.

Tech-for-Equity
Venture building
ASEAN digital trade
Strategic growth

Questions people ask first

How do I know who I'm dealing with?
–

Everyone completes KYC before they can list or buy — name, contact, address and payment details, verified once. You never exchange cash or addresses directly: payment runs through the app and SHIC handles the handover.

Something in your wardrobe is worth more than the space it takes.

Tell us what it is. Listing is free, verification takes minutes, and we handle everything after the sale.

Start your listing
Usually answered within two hours.
SHIC
Your Re-Love marketplace
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